Capabilities: Brand Strategy | Content Strategy | Curation

AIGA is America’s oldest association for graphic designers. The Chicago chapter was looking to boost engagement as well as find its voice when Number 2 Studio initially met with them. Instagram engagement was an afterthought and their feed was primarily focused on flyers for upcoming events.

 Click  here  to browse through AIGA Chicago's Instagram Feed

Click here to browse through AIGA Chicago's Instagram Feed

Our solution was to do a series of Instagram takeovers that engaged the Chicago creative community. This not only created content for their Instagram, but also created buzz around AIGA Chicago and gave them a voice toward diversity and inclusiveness. Number 2 Studio was hands on with the curation of the inaugural month of the takeovers to amazing results.

For February 2018, we curated, along with AIGA Chicago, a selection of 28 of Chicago’s brightest African American designers, artists, and content creators to honor Black History Month. The results were great to say the least, posts were up 4760% over the previous month. Engagement also increased to 7.2k which is a 1440% increase over the previous month.

“Partnering with Number 2 Studio on our chapter’s inaugural "On The Daily" Instagram series was a smash success. Tessa and Justin are a great team and curated a stellar lineup of fresh, independent talent and perspectives. We look forward to continuing our collaboration.”

— Antonio García, VP Diversity & Inclusion, AIGA Chicago